Upstairs Barber Co.
Florida · 4 months engagement
Where They Started
A talented barber who wanted to shine as the neighborhood barber he is. Despite excellent skills and a loyal existing clientele, he struggled to attract new customers and communicate his unique personality and community connection through digital channels.
What We Did
We built a hyper-local social media strategy, created content that showcased his craft and personality, and ran targeted ads to attract new clients in his neighborhood. The focus was on authenticity — showing the real barbershop experience, not a polished corporate image.
The Playbook
Haircut transformation videos (before/after Reels)
Hyper-local targeting (5-mile radius, men 18-45)
Client spotlight and community feature content
Instagram Stories for daily behind-the-scenes
Online booking integration and promotion
Month-by-Month Timeline
- Defined the neighborhood barber brand identity
- Set up Instagram with consistent visual style
- Started 'Client of the Week' feature series
- Began hyper-local hashtag strategy
- Launched 'The Cut' video series showing transformations
- Started Instagram Stories for behind-the-scenes content
- Ran first local awareness ad campaign
- Implemented online booking link in bio
- Scaled ad spend targeting men 18-45 within 5 miles
- Launched referral program content campaign
- Achieved 89% booking increase
- Hired second barber to meet demand
"They help us shine as the neighborhood barber we are. My chair is full every day now, and I've had to hire a second barber. The community connection they helped me build is something I couldn't have done on my own."
Ready to Write Your Success Story?
Get a free audit and see what's possible for your business.
Get Free Audit
